P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (captain singing merrily) 0:01 - What the... 0:02 Scope. 0:03 A mouthwash. 0:05 Somebody's trying to tell me I've got bad breath. 0:06 What's this? 0:10 "Once in the morning does it! The Green Phantom." 0:11 Well, I'll fix that Green Phantom! 0:15 All right! All hands on deck! 0:19 (alarm whoops) 0:22 Fall in! You! Davis! 0:27 - Sir? - Are you the Green Phantom? 0:28 - Oh, Scope! Powerful stuff. 0:30 Tastes good too. 0:32 Me? No! 0:33 - You! Stand right there, mister. 0:34 - Captain? 0:36 - Did you put this in my flowerpot? 0:37 - Scope! Tremendous! 0:39 I use it every day first thing in the morning, 0:41 and my breath feels fresher for hours. 0:43 Me? Oh, I wouldn't. 0:45 - You there! Attention! 0:46 You're the Green Phantom! 0:48 - Captain? 0:50 Excuse me, sir. I can't be! 0:51 Look! He got me too! 0:53 Announcer Before the Green Phantom strikes you, 0:55 get Scope. 0:57 Once in the morning does it. 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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