P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I'm the guy he looks to for solutions. 0:01 - I know. 0:03 - So I don't hesitate. 0:03 - I tell him, "Boss, you've got bad breath." 0:04 - I know. 0:07 - Sure. 0:08 Then I hand him my solution: Scope mouthwash. 0:08 Scope makes your breath feel fresher for hours! 0:12 - I know. 0:14 - What better solution for bad breath? 0:15 - I know! 0:16 - So I said to him, 0:17 "Mr. Brown, you have bad breath. Bad breath." 0:18 - You told him twice? 0:22 - So we're at this big conference 0:22 and all the top executives are there. 0:24 I turn to him, I said, "Boss, you have bad breath." 0:26 - I was in a meeting with the president. 0:29 I gave him the Scope first, then I told him, 0:30 "First thing in the morning, and your breath will feel..." 0:33 - Fresher for hours! 0:35 - Sure. Scope! 0:36 - Lasts for hours! 0:38 - Excuse me, do you have any executive positions open? 0:41 Receptionist I'm sorry. 0:43 - Junior executive? 0:44 Receptionist No. 0:45 - Clerk. 0:46 - Listen, I can type. 0:47 Narrator We congratulate those who had the courage 0:48 to tell others of their bad breath. 0:50 May their next bosses have already discovered Scope. 0:52 Once in the morning does it. 0:56

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