P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (Announcer) All right. Standing Bravely. 0:02 - Scope? 0:06 Me? 0:06 Bad breath? 0:07 A note. 0:10 Once in the morning does it! 0:11 The Green Phantom! 0:14 Are you the culprit? 0:16 - What! Oh, 0:18 Scope! Guess it does work, first thing in the morning and 0:19 your breath will be, 0:22 fresher for hours. 0:24 - (Narrator) Before The Green Phantom strikes you, 0:25 Get Scope. 0:27 Once in the morning does it. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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