P&G: Scope Mouthwash, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Now look, 0:02 loser tells her she has bad breath every morning. 0:03 - Bet she'll never speak to me again. 0:07 - Look, you lost. 0:09 Give her the Scope. 0:10 - Tell her we use it. 0:12 First thing in the morning 0:13 and her breath'll 0:14 (pins crash) feel fresher for hours. 0:15 - Good morning. 0:16 - Scope. 0:18 Millie, I tried Scope this morning 0:19 and my breath still feels fresh. 0:21 Thanks. 0:23 And thank the girls. 0:24 Announcer Scope. 0:26 Once in the morning does it. 0:27 (pins crash) 0:29
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John W. Hartman Center for Sales Advertising & Marketing History
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