P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You're my mother-in-law and I don't want to make you mad, 0:01 but you've got to do something about your breath. 0:04 Been practicing. 0:09 When she comes over mornings, phew. 0:10 Gotta tell her about Scope, the new mouthwash. 0:13 I use it once in the morning 0:15 and my breath feels fresher for hours. 0:16 Today. You give her the word. 0:19 Male announcer When you first wake up, 0:21 there's a film in your mouth that you can taste. 0:22 New Scope cuts through this film 0:25 and helps reduce odors for hours. 0:26 - Mother, (clears throat) mother, mother! 0:29 (coughs) 0:32 Mother, 0:34 - Only have a minute, Larry. - You have 0:35 You have a new mouthwash! 0:38 - Oh, yes, Scope. The girls told me about it. 0:39 They say once in the morning 0:42 and your breath feels like it'll last for hours. 0:43 Can't wait to try it. 0:45 - Phew. 0:48 Male announcer Scope: new from Proctor and Gamble. 0:49 First thing in the morning, 0:53 and your breath feels fresher for hours. 0:54 Once in the morning does it. 0:56

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:20:51