P&G: Scope Mouthwash, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (gentle music) 0:02 - Odd man tells him. 0:03 - Charlie. 0:05 - He'll can me. 0:06 - Just tell him boss, you got bad bread every morning. 0:07 - Yeah. Yeah. And then the Scope first thing in the morning 0:09 your breath feels fresher for hours. 0:12 - Morning. 0:16 Boss Morning. 0:17 - Boss, try that. 0:18 - Charlie. 0:20 I tried this Scope this morning 0:21 and my breath still feels great. 0:23 Charlie, you got guts. 0:25 Narrator Scope. Once in the morning does it. 0:27


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John W. Hartman Center for Sales Advertising & Marketing History


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