P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You could break our engagement for this 0:01 but Freddy, you've got bad breath. 0:03 Bad breath. 0:07 He's my fiance for quite a while. 0:09 When he drives me to work mornings 0:12 ew, somebody's got to tell him about Scope. 0:13 I use it every morning 0:18 and my breath, it's so fresh. 0:20 Ring or no ring. 0:23 Today I tell him. 0:25 Announcer When you wake up in the morning 0:27 there's a film in your mouth that you can taste. 0:28 Scope is so powerful 0:30 it cuts through this film and reduces mouth odor. 0:31 - Evening Pauline. 0:35 - Freddy, you've got... 0:36 - Hey, Scope! 0:39 Pauline, you've got it too. 0:41 Just bought some myself. 0:43 They say this stuff really works. 0:45 Doesn't that sound great? 0:47 Why, I feel good enough to get married. 0:49 Almost. 0:52 Announcer Scope, the powerful new mouthwash 0:54 from Proctor and Gamble. 0:56 Scope is the once in the morning mouthwash. 0:57

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