P&G: Scope Mouthwash, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Miss Blake, you may be the fashion editor, 0:01 but you've got bad breath. 0:04 I've got to tell her about my mouthwash, Scope. 0:06 Once in the morning and my breath feels fresher for hours. 0:09 Today I tell her! 0:12 Miss Blake? 0:15 - Oh, Mary, Darling, look at this ad. 0:16 It's says Scope, first thing in the morning 0:18 and your breath feels fresher for hours. 0:20 It sounds marvelous! 0:22 Run down and get me some. 0:24 Announcer Scope, once in the morning does it. 0:26


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John W. Hartman Center for Sales Advertising & Marketing History


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