P&G: Scope Mouthwash, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Miss Windsor, you're the bank's biggest depositor, 0:02 but you've got bad breath. 0:04 When she comes in mornings... 0:06 (Speaker exhaling) 0:08 - I gotta get her to use Scope. 0:09 Once in the morning and my breath feels fresher for hours. 0:10 Today I tell her. 0:13 - Miss Windsor you've got... 0:16 Scope! 0:17 - Yes. 0:18 Green like money. 0:19 They say first thing every morning 0:20 and your breath feels fresher for hours. 0:22 Here it is. 0:25 - Scope, once in the morning does it. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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