P&G: Scope Mouthwash, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Mrs. Updyke, you could get me fired for this, 0:01 but you've got bad breath. 0:03 when she says good morning, wow. 0:05 Gotta get her to use Scope. 0:07 I do once in the morning, 0:09 and my breath feels fresher for hours. 0:10 Today, I tell her. 0:12 Mrs. Updyke, you've got- 0:15 - Thank you, Henry. 0:16 - Scope? 0:17 - Yes, they say use it first thing every morning, 0:18 and your breath feels fresher for hours. Marvelous. 0:21 Narrator Scope. Once in the morning does it. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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