P&G: Scope Mouthwash, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Go ahead, Mrs. Simpson, change butchers. 0:01 But you've got bad breath. 0:03 When she comes in mornings, brother. 0:05 She's gotta use my mouthwash, Scope. 0:08 Once in the morning, and my breath 0:10 feels fresher for hours. 0:12 Today, she gets the word. 0:14 Uh, Mrs. Simpson, you've got Scope! 0:17 - Yes, I'm dying to try it. 0:20 They say first thing in the morning, 0:22 and you're breath will feel fresher for hours. 0:23 Max, give me something special today, huh? 0:25 Narrator Scope, once in the morning does it. 0:27


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John W. Hartman Center for Sales Advertising & Marketing History


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