P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You could break our engagement for this, but Freddy 0:01 you have bad breath, bad breath. 0:04 He's my fiance, for quite a while. 0:09 When he drives me to work mornings, oof. 0:12 Somebody's got to tell him about Scope. 0:15 I use it once in the morning, 0:17 and my breath feels fresher for hours. 0:20 Ring or no ring, today I tell him. 0:23 Narrator When you first wake up 0:27 there's a film in your mouth that you can taste. 0:28 Powerful new Scope cuts through this film 0:30 and helps reduce mouth odor for hours. 0:32 - Evening Pauline. 0:35 - Freddy, you've got. 0:36 - Hey Scope, Pauline you got it too. 0:39 Just bought some myself. 0:42 They say use it when you get up 0:43 and your breath feels great for hours. 0:45 Why, I feel good enough to get married, almost. 0:47 Narrator Scope. First thing in the morning 0:54 and your breath feels fresher for hours. 0:56 Once in the morning does it. 0:58

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