P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (woman singing) 0:01 - Hey, what's this? 0:03 Scope, a mouthwash? 0:06 Somebody must think I have bad breath. 0:09 Hey, a note. 0:13 "Once in the morning does it! 0:14 "The Green Phantom." 0:16 Hey, are you the Green-- 0:19 - What? Oh, Hazel, Scope, just bought some. 0:19 I use it first thing in the morning 0:22 and my breath feels fresher for hours. 0:24 - Vera, are you the Green Phantom? 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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