P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (guests chatting) 0:01 (Eleanor laughs) 0:06 Narrator What do you know? 0:07 (Eleanor laughs harder) 0:09 Eleanor Unger's laughing. 0:10 Used to be, she was afraid to open her mouth. 0:13 Must be Eleanor found Scope. 0:16 Not just another mouthwash. 0:19 Scope's a new discovery 0:20 from Proctor and Gamble's dental laboratories. 0:22 An oral hygienic that does more 0:24 to clean and care for your mouth. 0:26 (Eleanor laughing) 0:28 Hey, Eleanor's getting confident. 'Atta girl! 0:29 Last week you couldn't get her to laugh like this. 0:33 Eleanor's using Scope. 0:35 (Eleanor laughing) 0:37 Scope does more, 0:38 kills more germs than today's most powerful mouthwash. 0:39 (Eleanor laughing) 0:43 Eleanor Unger's confident, 0:44 (Eleanor laughing) 0:45 laughing at bad breath, 0:46 (Eleanor laughing) 0:47 laughing at bad mouth taste. 0:48 Laughing... 0:49 (Eleanor laughing) 0:49 - at a good joke. 0:50 Scope. 0:52 Even the taste is new. 0:53 Isn't it time you laughed at bad breath too? 0:54 (Eleanor laughing) 0:57

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