P&G: Scope Mouthwash, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Scope first thing in the morning 0:02 makes your breath feel fresher for hours. 0:04 Once in the morning does it. 0:07

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John W. Hartman Center for Sales Advertising & Marketing History

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