P&G: Scope Mouthwash, 1960s-1970s

Genre: Commercial

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (crowd cheering) 0:01 - (whistle blowing) 0:04 Announcer Okay! 0:06 Everybody up for the start of the Potato Sack Race! 0:07 - Phil , I gotta feeling this is our year. 0:14 - Sure, with my speed, your breath, 0:16 we'll blast 'em off the course. 0:19 - Darn tootin', buddy... 0:20 What? 0:22 Are you sayin' I have bad breath? 0:24 - Now, don't fly off the handle, Wally 0:25 - Wait just a darn minute, Phil. 0:28 - Well cool down, Wally, I- 0:29 I brought you some Scope. 0:30 - Mouthwash! 0:33 (gun fires) 0:34 - Well, now Scope's a mouthwash that 0:35 fights bad breath for hours. 0:35 That's what you need, Wally: a good long-lasting mouthwash. 0:37 With Scope, once in the morning does it. 0:41 - (Wally) Well, thanks Phil. I get the point. 0:43 Right now, I think we better shut up 0:46 and start hopping for awhile. 0:48 - Okay, okay. 0:50 - (Narrator) Scope: 0:53 - (Wally) What are you doing? 0:54 - (Narrator) Once in the morning does it. 0:55 - (Wally) Well, we're not moving, let's go, come on! 0:56


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John W. Hartman Center for Sales Advertising & Marketing History


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