P&G: Scope Mouthwash, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (group chattering) 0:01 - Scope? 0:03 - For bad breath, once in the morning does it. 0:04 The Green Phantom. 0:07 - Oh, this is for you. 0:08 - Scope? 0:11 - Scope fights bad breath. 0:12 I use it first thing in the morning 0:13 and my breath feels fresher for hours. 0:14 - Oh, fights bad breath. 0:17 Not for me. 0:19 - No, my breath isn't bad. 0:20 You take it. 0:22 - No, please. 0:24 Announcer Green Phantom say, 0:25 once in the morning with scope, does it. 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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