P&G: Scope Mouthwash, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Being a mouth is no easy life. 0:01 Particularly if you're mouth to a guy who smokes big cigars, 0:04 or likes weird tasting foods. 0:09 All of that can leave a very bad taste with me, 0:12 not to mention, bad breath. 0:15 Fortunately, this guy I'm mouth to, 0:18 he uses Scope mouthwash. 0:21 Scope's a real me-refresher. 0:23 Better than any of those other mouth washes him and me 0:25 have tried before. 0:27 (yawning) 0:29 It's morning. 0:32 And here comes the Scope, like a good cold shower. 0:34 (water pouring) 0:37 That's what Scope is to me, refreshing. 0:38 Once in the morning and me and his breath 0:41 feel fresher for hours. 0:43 Hey look, if it weren't for this Scope, 0:46 can you imagine what my job would be like? 0:48 Bad breath. I'd quit. 0:51 Scope, do your mouth a favor. 0:55

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