P&G: Scope Mouthwash, 1960s-1970s
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Genre: Commercial
Year Published: 1960s to 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Football players. 0:01 - What's wrong? 0:02 - You know that halfback I thought was so groovy? 0:03 - He gave you his pin? 0:05 - He gave me his Scope, 0:06 said it does marvelous things for bad breath, 0:07 said Scope first thing, 0:10 will make my breath feel fresher for hours. 0:11 He told me-- 0:14 - How much he liked you? - How many germs it kills, 0:15 for hours, he said. 0:17 Natalie, we've been cheering together for three years. 0:19 Do I? 0:22 You're a great cheerleader, Sue-Ellen, 0:23 but keep the Scope. 0:25
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John W. Hartman Center for Sales Advertising & Marketing History
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