P&G: Scope Mouthwash, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (footsteps tapping) 0:01 (cape whooshing) 0:03 (footsteps tapping) 0:04 - Mirror mirror on the wall. 0:07 (mirror revving) 0:08 Well, Mary you'll never guess what that 0:09 charmer of a prince told today. 0:11 Told me, the Queen! 0:14 That I had bad breath. 0:17 Then he handed me this bottle of Scope. 0:20 He said he uses it 0:22 first thing every morning, 0:23 and his breath feels fresher for hours. 0:24 True. Mary's got a breath as fresh 0:27 as that Snow White woman. 0:29 He also said that while Scope's keeping your breath 0:31 fresher for hours, 0:34 it's also killing germs for hours. 0:35 Well that's fine, 0:37 if you've got bad breath, 0:39 but I mean I'm royalty. 0:41 I've got royal breath! 0:44 Oh, mirror, level with me will ya. 0:46 Do I? 0:49 Mirror You're the queen, Queen. 0:50 But keep the Scope. 0:52 Queen Mmmm. 0:54 - Scope once in the morning, does it. 0:56

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