P&G: Scope Mouthwash, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You know what every driving instructor needs? 0:02 Courage. 0:05 What he doesn't need is bad breath. 0:08 (tires screech) 0:10 So I use Scope first thing in the morning. 0:12 (indistinct talking) 0:14 It lasts me lesson after lesson, after lesson. 0:15 And believe me, that's pretty important 0:21 when you give that lesson in a front seat built for two, 0:23 you can hardly get any closer. 0:26 That's why I used Scope mouthwash, 0:29 because Scope once in the morning and your breath 0:30 feels fresher for hours. 0:33 And one of the reasons Scope makes your breath feel fresher 0:35 for hours is that no leading mouthwash kills more germs 0:38 or works longer against germs than Scope. 0:42 Scope. 0:44 It lasts through Mrs. Griffon's parking, 0:46 Judy Tucker's parking, 0:49 and Cornelia Cooper's parking. 0:51 Scope. Once in the morning does it. 0:55

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