P&G: Scope Mouthwash, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - You're a great actor, Mr. Buckston, 0:02 but you've got bad breath. 0:04 Rehearsing. 0:08 I have to tell him. 0:09 Me? 0:10 I'm wild about this new mouthwash, Scope. 0:11 Once in the morning 0:14 and my breath feels fresher for hours. 0:15 Today. 0:17 Mr. Buckston, you have- 0:19 - Yes? 0:20 - You didn't have that yesterday. 0:22 - Ah, new mouthwash I found. 0:23 They say first thing in the morning 0:25 and your breath feels fresher for hours. 0:26 Narrator Scope, once in the morning does it. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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