P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (car horns honking) 0:02 - Dames, 0:03 acting like I was some kind of a nut or something. 0:04 Let me show you. 0:06 Step right in, Ms. O'Neill. 0:06 - Hi, Pussycat. 0:09 - Oh brother. 0:12 You ain't seen nothing yet. 0:14 Watch. 0:15 Ms. Thomas, how are you? 0:15 - I let three buses go by for you, Harry. 0:17 - That's my problem. 0:21 Started three weeks ago, when Mama said- 0:22 - Harold, you know I mind my own business, 0:24 but if you're ever going to get married, for pity's sake, 0:26 Harold, will you do something about your breath? 0:28 - But I already- 0:30 - Now, I'm not finished. 0:31 I just found this marvelous new mouthwash, Scope. 0:33 They say, "First thing in the morning, 0:36 and your breath feels fresher for hours." 0:37 And it tastes good. 0:39 And Harold, once in the morning does it. 0:41 - That's the story. Nothing but headaches since. 0:45 (women shrieking) 0:46 - Ladies, ladies, hold it. 0:49 Go back in the bus, please. 0:50 Please, go the the back- 0:52 (women laughing) 0:53 Go back in the bus, please. 0:56 Please, please? 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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