P&G: Scope Mouthwash, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Boss, you could can me 0:01 but you've got bad breath. 0:03 Practicing. 0:05 The chief mechanic mornings, phew. 0:06 Gotta get him to use Scope, I do. 0:09 Once in the morning and my breath feels fresher for hours. 0:11 Today, bingo! 0:14 Hey, boss! 0:17 - Hey, Jared, 0:18 ever hear of a new mouthwash called Scope? 0:19 Tried it first thing this morning 0:22 and my breath feels like it's gonna last for hours. 0:23 What's up? 0:26 Narrator Scope, once in the morning does it. 0:27


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John W. Hartman Center for Sales Advertising & Marketing History


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