P&G: Rely Tampons, 1970s-1980s
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Genre: Commercial
Year Published: 1970s to 1980s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (car horn honking) 0:00 - I just discovered something great. 0:02 It's Rely, a really different kind of tampon. 0:04 There's nothing else like it. 0:08 The special shape, 0:10 the unique material, the different way it's made. 0:11 But don't just take my word for it. 0:14 Find out for yourself what makes rely so different. 0:16 Look for the ads in your favorite magazines? 0:19 They'll tell you all about Rely. 0:22 It's really a great tampon. 0:25 Remember, they named it Rely. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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