P&G: Prell Shampoo, 1970s

Genre: Commercial

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - What are you doing down there? 0:01 - Practicing yoga. 0:03 - You'll get soft in the head. 0:04 - I wish I was soft in the hair, it feels like straw. 0:06 - Due for a shampoo? 0:09 - Do it for me? 0:10 - Right. 0:11 What's so soft about Prell? 0:13 - It has something in it called Soft-Strand, 0:14 works in the lather to soften every strand of hair. 0:17 Well? 0:20 - Now that's what I call soft hair. 0:21 And I enjoyed the exercise. 0:24 Announcer Liquid Prell with Soft-Strand Lather 0:26 for soft hair. 0:28


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John W. Hartman Center for Sales Advertising & Marketing History


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