P&G: Prell Shampoo, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator This is the soft woman. 0:06 The soft woman uses rich things. 0:10 She uses rich creams on her skin 0:16 to make her skin soft and glowing. 0:21 She uses red shampoo on her hair 0:27 to make her hair soft and glowing. 0:30 The soft woman uses extra rich liquid Prell. 0:37 Liquid Prell is so rich and thick 0:44 that a pearl drifts through it. 0:47 Extra rich liquid Prell completes 0:53 the soft woman. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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