P&G: Prell Shampoo, 1960s-1970s

Genre: Commercial

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi, hon. 0:01 Close your eyes and touch your hair. 0:03 What do you think of? 0:06 - Straw. 0:08 - You win. 0:08 New Prell, and I'm gonna shampoo that straw. 0:09 - Did you say new Prell? 0:12 - Yeah, it's new and improved. 0:14 It's got something called Soft Strand 0:15 that works in all the lather to soften every strand of hair. 0:17 Now what do you think of? 0:21 - A soft kitten. 0:23 - That's you, baby. That's you. 0:24 Announcer Touch your hair. 0:26 Think of new Prell for soft hair. 0:27


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John W. Hartman Center for Sales Advertising & Marketing History


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