P&G: Prell Shampoo, 1960s-1970s

Genre: Commercial

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - How about softening those weary muscles? 0:01 - How about softening my weary hair? 0:03 It feels like straw. 0:06 - How do I do that? 0:07 - Shampoo it. 0:09 - Okay. 0:10 New Prell is new and improved? 0:12 - Yes, it has something in it called Soft Strand. 0:13 - Oh, what does that do? 0:16 - It works in the lather to soften every strand of hair. 0:17 - Glen, come see your handiwork. 0:20 - Your hair looks soft. 0:22 - Yes. 0:24 - Now you're soft all over. 0:25 - Well. (giggles) 0:26 Announcer New Prell for soft hair. 0:27


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John W. Hartman Center for Sales Advertising & Marketing History


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