P&G: Prell Shampoo, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - That was a great dinner, Joy. 0:01 Joy Oh, thank you. 0:03 - How about a little massage to soften those weary muscles? 0:04 Joy Feels good, but I got a better idea. 0:09 How would you like to soften my weary hair? 0:12 (Joy chuckles sweetly) 0:14 It feels like straw. 0:15 - How do I do that? 0:16 Joy Shampoo it. 0:19 - Okay. 0:21 One Prell shampoo coming up. It's new and improved. 0:23 Did you know it was new and improved? 0:29 Joy Yes, it has something in it called soft strand. 0:30 - Yeah? What's that do? 0:33 Joy It works in the lather to soften every 0:34 strand of hair. It makes it nice and silky. 0:36 - Okay soft strand, do your stuff! 0:39 Joy Gram, come and see your handiwork? 0:43 Gram You look soft. 0:46 Joy Yes. 0:47 Gram And you feel soft. 0:49 Joy Yes. 0:50 Gram Now, you're soft all over. 0:51 (Joy chuckles sweetly) 0:52 Narrator New Prell with soft strand lather for 0:55 soft hair. 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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