P&G: Prell Shampoo, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Interviewer I'd like to ask you a question. 0:01 - Okay. 0:03 Interviewer Close your eyes, touch your hair. 0:04 What do you think of? 0:07 - Straw. 0:09 Interviewer And you? 0:11 - Um..wool. 0:12 Interviewer What do you think of? 0:14 - My wirehaired carrier. 0:16 Interviewer If you touch your hair 0:18 and don't think of something soft, 0:19 we'd like to introduce you to a new Prell. 0:21 It's Prell with Soft-strand, 0:23 a unique new ingredient that works with the lather 0:25 that puts softness in your hair. 0:28 It makes your hair look soft and feel soft. 0:30 Soft and shiny, the way hair is supposed to be. 0:33 Interviewer Now that you shampooed with new Prell, 0:36 close your eyes, touch your hair. 0:39 What do you think of? 0:41 - Silk 0:43 Interviewer And what do you think of? 0:44 - A kitten. 0:48 Interviewer What do you think of? 0:49 - My boyfriend Harry. 0:51 He's going to love it. 0:52 Interviewer Close your eyes. Touch your hair. 0:54 Think of new Prell with Soft-strand lather. 0:57

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