P&G: Prell Shampoo, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (gentle music) 0:00 Woman I love the world in the morning, 0:03 it's newness, it's freshness. 0:06 I wish the morning could last all day. 0:10 Announcer Liquid Prell announces morning freshness 0:12 in a bottle, a fresh new fragrance 0:15 that puts morning freshness in your hair. 0:18 It smells fresh as your ladder and goes on smelling fresh. 0:21 New liquid Prell. 0:25 Put morning freshness in your hair. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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