P&G: Prell Shampoo, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:01 Announcer Count the compliments 0:04 in a bottle of Liquid Prell. 0:05 - (whistling) Pretty hair, yeah. 0:10 Ms. Fairchild That's compliment number one. 0:13 (upbeat music) 0:15 Children Good morning, Ms. Fairchild. 0:17 - Good morning, children. 0:18 - Gee, your hair looks great, Ms. Fairchild. 0:20 (children laughing) 0:23 - Well, thank you! Wow, that's number two. 0:25 (upbeat music) 0:27 (teachers chattering) 0:29 - You've done something with your hair. 0:32 Ms. Fairchild Yes, do you like it? 0:34 - I suppose so. 0:37 Ms. Fairchild That's three, I think. 0:38 (upbeat music) 0:41 Announcer Liquid Prell lathers extra rich, 0:42 yet rinses away so completely, there's no dulling film. 0:44 Liquid Prell leaves hair luxuriously clean. 0:48 - Oh Ms. Fairchild- 0:51 - Yes? - Nancy- 0:53 - Mm-hmm? - Are you busy after classes? 0:54 Ms. Fairchild (chuckling) Compliments of Liquid Prell. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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