P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Come on, mom, it's feeding time for the elephants. 0:01 (baby cries) 0:03 - Hold on, I think it's changing time for your brother. 0:04 Let's go, back to the car. 0:08 - Aw, we can't go now. 0:09 - Jill, I've got extra Pampers. 0:11 - Pampers? Thanks. 0:13 I've got diapers back in the car. 0:14 - Diapers? You mean, you're not using Pampers? 0:15 - Are they as good as cloth diapers? 0:18 - They're better. 0:20 They keep Lizzie's bottom a lot drier than cloth diapers. 0:21 Narrator Here's why: when a cloth diaper gets wet, 0:25 it stays wet, inside and out. 0:27 But moisture passes through Pampers' Stay-Dry lining 0:29 and is absorbed in the padding below. 0:32 Inside, next to baby, the lining stays dryer 0:34 and helps keep the wetness from coming back 0:37 on baby's skin so he stays dryer. 0:39 Outside, Pampers are waterproof 0:41 so you don't need plastic pads. 0:43 - And you don't wash them. 0:45 - That feels pretty nice, doesn't it? 0:46 - Mom, look, it's a baby elephant! 0:50 - Aw, isn't he funny? He doesn't even mind being wet. 0:51 Narrator Pampers, for dryer, happier babies. 0:56

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