P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (baby crying) 0:01 Mother I remember when I had my first baby, 0:03 it was the ultimate experience of my life. 0:06 (pleasant music) 0:08 The final joy was knowing my baby was healthy. 0:09 I just knew by the way they handled her. 0:12 They weighed her, and measured her. 0:15 And after they let me hold her, they put her in Pampers. 0:18 Announcer More hospitals use Quilted Pampers 0:22 than any other diaper. 0:24 Pampers help keep baby's clothes and bedding dry, 0:25 that saves on laundry, 0:28 but more important to you, 0:29 Pampers quilted lining helps keep wetness away 0:31 from your baby's tender skin. 0:33 Mother Our baby, our beautiful little baby. 0:36 Announcer More hospitals use Quilted Pampers 0:40 than any other diaper. 0:42 Shouldn't you? 0:43
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John W. Hartman Center for Sales Advertising & Marketing History
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