P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Now this doll house is an antique. 0:01 - How can you tell? 0:03 - No Pampers. 0:04 - Pampers? 0:05 I was thinking of trying a newer brand. 0:06 - Why? 0:07 Dryness is what quilted Pampers are all about. 0:08 Pampers Susan wore when she was born were good 0:11 but these quilted Pampers stay twice as dry. 0:13 - Twice as dry? 0:16 - Sure. 0:17 Wet both and wait, 0:18 quilted Pampers stay twice as dry. 0:19 Drier has got to feel better. 0:22 - Sure does. 0:24 - And that advice is on the house. 0:24 (chuckles) 0:26 Announcer Quilted Pampers stay twice as dry as before. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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