P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You need any help? 0:01 - No. (chuckles) 0:02 10 years ago, I lived there. 0:03 - Susie? 0:05 - Yes? 0:05 - It's Margie. 0:07 - Margie! 0:08 (both laughing) 0:09 Hi! 0:10 - And this is Matthew. 0:11 - What a happy baby. 0:12 (Matthew babbling) 0:13 - And you, young lady, are- 0:15 - Probably soaking. 0:17 - Oh, she really is soaking. 0:19 - Kids wet, what can you do? 0:21 - Matthew's never anywhere near this wet. 0:24 These must be cloth diapers. 0:26 - Sure. My mother says good mothers always use cloth. 0:27 - I'm a good mother, and I use quilted Pampers 0:30 because they stay twice as dry as cloth. 0:33 And that really makes a big difference. 0:35 - They are quilted. Feels soft, but twice as dry? 0:37 That's hard to believe. 0:41 - Twice as dry. 0:42 Wet a cloth diaper and a quilted Pampers and wait a minute. 0:43 Quilted pamper stay twice as dry. 0:47 - Hey, you know, that much dry has got to feel better. 0:50 - Sure does. 0:52 - I thought you looked awfully happy when I met you. 0:53 (Margie laughs) 0:56 Announcer Quilted Pampers stay twice as dry. 0:56

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