P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I manage the Baxter family budget, and it's not easy, 0:01 'cause I want the best for my family. 0:05 That's why I use quilted Pampers. 0:07 You just can't buy a drier diaper. 0:09 Narrator Compare: only Pampers lining is quilted. 0:12 The quilted lining helps keep wetness in its place, 0:15 away from baby's skin. 0:17 - Your mom tried almost every diaper made 0:19 before she picked Pampers. 0:21 - Nothing stays drier, right? 0:22 Narrator Quilted Pampers. 0:25 You just can't buy a drier diaper, even if you spend more. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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