P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Oh, Come on. Hurry. 0:01 The puppet show is starting. 0:02 - As soon as I change him. 0:03 - Pampers? I thought you used cloth diapers. 0:04 - Oh, not anymore. 0:07 Haven't you heard? Pampers is quilted. 0:08 It stays twice as dry as cloth. 0:10 - Twice as dry? 0:12 - Twice. 0:13 Look. Wet both. 0:15 Wait a minute. 0:16 Then slip in a blotter. 0:17 Pamper stays a lot drier than cloth. 0:18 - And driers got to feel better. 0:21 - Sure does. 0:22 - Hear that? You're going to feel better. 0:24 - [Commercial Spokesperson] Pamper's quilted lining 0:26 stays twice as dry. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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