P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Child Hello, mommy. 0:01 Mother Hi, Eddie. 0:02 Teacher We're practicing zippers. 0:03 Mother Oh, good, 0:05 just give me a second to change the baby. 0:06 Teacher I wish I knew as much about babies 0:07 as I do about three-year-olds. 0:08 Mother You'll learn fast. 0:10 Teacher I guess, which diaper I choose is important. 0:11 Mother Sure is. 0:13 That's why I've always used Pampers. 0:14 Teacher Well, what about other brands? 0:16 Mother Oh, I'd never use anything but Pampers. 0:17 Teacher Really? You're that sure? 0:19 Mother Believe me. 0:20 I've had plenty of experience. 0:21 They're the only diaper for my kids. 0:23 Pampers really helps keep their skin dry. 0:25 Teacher Even after they wet? 0:27 I mean, how can any diaper do that? 0:28 Mother Pampers has a stay-dry lining. 0:30 The lining goes between the wet padding 0:32 and the baby to help keep her skin dry. 0:34 Teacher Yeah. 0:36 Mother Look, if you wet a Pampers disposable diaper 0:37 with half the stay-dry lining removed, set a baby on it, 0:40 then wait a minute and slip in a blotter, 0:44 You'll see Pampers stay-dry lining 0:46 helped keep your baby skin dry. 0:48 Teacher And a drier baby's gotta be happier. 0:50 Mother You're learning fast. 0:53 Narrator Doesn't your baby deserve Pampers dryness. 0:55

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