P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi. 0:00 - Hi. 0:01 - Ready to go? 0:02 - Uh-huh, soon as I change her. 0:03 - Oh, I got some Pampers right here. 0:05 - Thanks. But no, thanks. 0:07 - No thanks, to Pampers? 0:09 I wouldn't use anything else. 0:11 - I've got something even better. 0:12 - Gee, it's quilted. 0:15 But I can't believe it's better than Pampers. 0:16 - It's new improved Pampers. 0:19 - Oh (giggles) 0:20 I love the quilted lining, so soft. 0:22 - That new quilted lining stays twice as dry. 0:24 - Twice as dry? 0:27 Come on? 0:28 - It's true. They keep her skin a lot drier. 0:29 Voice-over Watch how it works. 0:32 We'll fold back half the new quilted lining, 0:33 wet it and set a baby on it. 0:35 After a minute, we'll put blotter paper 0:37 between the baby's skin and the Pampers diaper. 0:39 Look at the dryness difference, 0:41 the lining side is a lot drier 0:43 and it's the new quilted lining that's next 0:45 to your baby's skin. 0:47 - You know, that new quilted lining is really terrific. 0:48 - Keeps their skin a lot drier. 0:50 - Now that's what I call a change for the better. 0:52 Voice-over New quilted Pampers, for drier babies. 0:54 Pampers' new quilted lining stays twice as dry. 0:57

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