P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Will you look at the way Petey's diapers sag? 0:01 Makes him look as bow-legged as a bronco rider. 0:04 - Why aren't you using Pampers? 0:06 - Oh, I think I tried them, 0:08 but the way he's built, 0:09 he ought to have his diapers custom made. 0:10 - Well, you couldn't have tried these new Pampers. 0:12 They'll give Petey the fit he needs. 0:14 - Hey, tapes. No more pins? 0:16 - Nope. 0:18 The tapes make them easy to adjust 0:19 for a custom fit on any baby. 0:20 Even bronco riders like Petey. 0:21 - Well, I'll try them but 0:24 never been able to get anything to fit 0:26 his little bottom. 0:27 - They still have Pampers Stay-Dry lining 0:28 to keep him drier. 0:30 And with the tapes, you can make them fit 0:32 as snug as you like. 0:33 Around his legs, his waist, 0:34 everywhere. 0:37 - They really do fit. 0:38 - Uh-huh. 0:40 - Even around his little legs. 0:40 - Yeah, with a fit this good, they work better, 0:42 and they're a lot more comfortable. 0:44 - Mm-hmm. 0:46 Well, cowboy, now you're riding in style. 0:47 - Come on there, Wild Bill. 0:50 (horse neighs) 0:51 Narrator New custom-fit tape-on Pampers. 0:54

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