P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, honey, what do you think of slim, trim Freddy now? 0:01 Well you know since I've been jogging in the morning 0:04 my pants are as droopy as Michael's diapers. 0:06 - You mean Michael's old diapers. 0:08 - You got rid of his old droopy drawers? 0:10 - Sure, he's wearing new Pampers now 0:12 and they fit like they were custom made. 0:14 - Hey, look at these tapes. 0:16 - They're new, no more pins. 0:18 Even you can make it fit, try it. 0:20 - Not old fumble fingers. 0:22 - Oh go on try it. 0:23 - The tapes do make them easy to adjust. 0:26 - Sure, so you can make 'em as snug as you like. 0:28 Look at that great fit. 0:31 Around his legs, and around his waist, everywhere. 0:33 And they still have Pampers stay dry lining 0:36 to keep his little bottom drier. 0:38 - With a fit like this, 0:41 you sure must be a lot more comfortable 0:42 than with those old droopy drawers. 0:44 - And since they fit better, 0:46 they work better. 0:47 - How about that Mike? 0:48 A custom fit, 0:49 and you don't even know how to jog yet. 0:50 (laughing) 0:52 Narrator New custom fit tape on Pampers. 0:55

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:11:22