P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (laughing) 0:01 - That clown's pants fit like Patty's diapers. 0:02 (baby fussing) - Patty should be wearing new Pampers. 0:04 They fit like they were custom-made. 0:05 - Look, tape! 0:08 No pins? 0:09 - No. The tapes make them easy to adjust 0:10 for comfortable custom-fit on any baby. 0:11 - Hey, they really fit! 0:14 - Makes them work better too. 0:16 And they still have Pampers' Stay Dry lining 0:17 to keep her drier. 0:19 - Well, Patty, from now on, 0:20 we'll leave the funny fit to the clown. (laughs) 0:22 Announcer New custom-fit, tape-on Pampers. 0:25
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John W. Hartman Center for Sales Advertising & Marketing History
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