P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (baby crying) 0:01 - Her first shoes, and she's having a fit. 0:02 - Maybe she needs changing. 0:04 - Pampers? 0:06 - With my clientele, I need 'em. 0:06 - Keeps babies drier than cloth diapers. 0:08 Narrator Here's why. 0:10 Moisture goes through Pampers Stay Dry lining, 0:11 and is absorbed in the padding below. 0:13 The lining helps keep wetness from coming back on baby, 0:15 so baby stays drier. 0:18 Outside, Pampers are waterproof. 0:19 - And there's no washing. 0:21 - I'll take a dozen. 0:23 - Shoes? 0:24 - No, these. 0:25 Narrator Pampers, for drier, happier babies. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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