P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Welcome home! 0:01 (Gasps) And this is the new baby! 0:02 - Oh, she's a little unhappy right now. 0:05 - Aw, I brought her the right thing then. 0:08 (baby crying) 0:10 - Pampers? Even when they're this little? 0:11 - My grandson's been in 'em since the day he was born. 0:12 They keep babies a lot drier than those cloth diapers. 0:16 Man Voiceover Here's why. 0:19 Cloth diapers get wet and stay wet 0:20 and they don't keep wetness away from baby's skin. 0:22 With Pampers, moisture passes through the stay-dry lining 0:25 and is absorbed in the padding below. 0:28 The lining helps keep wetness 0:30 from coming back on baby's skin so he stays drier. 0:31 Outside, Pampers are waterproof. 0:34 And Pampers have tapes for a custom fit. 0:36 - (Mother) It's a nice fit! 0:38 - It's the tapes, even the littlest ones get a custom fit. 0:40 - I think she likes it. 0:43 (doorbell rings) Oh! 0:44 - I think you'll like the drier bottom part best. 0:46 - (Woman) Welcome home! 0:51 This is for the baby. 0:52 - (Mother) Pampers! 0:53 Man Voiceover Pampers. 0:56 For the drier custom fitted bottom. 0:57

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