P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Herbert, this time, nothing's going to bust up our game 0:01 including wet diapers on Buster here. 0:04 - What do you mean? 0:06 My daughter just diapered him before she went shopping. 0:07 - Not with Pampers, she didn't. Now you just sit back. 0:09 I'm taking no chances on soggy diapers. 0:12 (baby coos) 0:15 - I'm an old hand at grand children, and I tell you 0:16 these Pampers will keep him a lot drier 0:21 than those cloth diapers your daughter uses. 0:23 Narrator Here's why, cloth diapers get wet and stay wet 0:26 and they don't keep wetness away from baby skin. 0:29 With Pampers moisture passes through the stay dry lining 0:32 and is absorbed in the padding below. 0:35 The lining helps keep wetness from coming back 0:37 on baby's skin, so he stays drier. 0:39 Outside, Pampers are waterproof, 0:41 so you don't need plastic pants. 0:43 - Them tapes is nice. Makes a nice fit. 0:45 - Is what we call a custom fit. 0:48 Comes right along with a drier bottom. 0:50 - I wish he was as good at checkers as he is at babies. 0:52 (grandpa laughs and baby coos) 0:55 Narrator Pampers for the dryer custom fitted bottom. 0:56

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