P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (rain falling) 0:01 (baby crying) 0:02 - Quick, somebody get Helen a towel. 0:05 - Oh, what I need is a diaper. 0:06 I've got a change Petey. 0:08 - Oh, poor baby wet diapers must be worse 0:09 than being caught in a rain. 0:13 - Helen, I've got Pampers. 0:14 - Doesn't anybody use diapers anymore? 0:17 - Pampers are better, they'll keep him 0:19 a lot drier than cloth diapers. 0:21 Narrator Here's why, cloth diapers get wet and stay wet 0:23 and they don't keep wetness away from baby's skin. 0:26 With Pampers moisture passes through the stay dry lining 0:29 and is absorbed in the padding below. 0:32 The lining helps keep wetness 0:34 from coming back on baby's skin so he stays drier. 0:35 Outside, Pampers are waterproof 0:38 so you don't need plastic pants. 0:40 Woman Those tapes give a custom fit every time. 0:43 - Gee, it's a really nice fit. 0:46 - Okay. Petey, we can't do much about the weather 0:47 but at least we can keep you drier. 0:51 Narrator Pampers, for the drier custom fitted bottom. 0:55

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:11:14