P&G: Pampers Disposable Diapers, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (baby crying) 0:01 - Janie, cut the comedy. 0:02 Just a minute till I finish this costume. 0:04 - It's more like a tragedy if she's sitting in wet diapers. 0:07 - Maybe she needs changing. 0:09 - Oh, I forgot diapers. 0:11 - Ah! Why don't you try these. 0:13 May Pampers? 0:16 - They're better than cloth diapers. 0:17 - Sure! They really keep babies drier. 0:18 - Oh, come on. 0:21 - May, I felt the same way you did. 0:22 Till I changed my grandson, felt how much drier he was. 0:24 Narrator Here's why. 0:27 When a cloth diaper gets wet, it stays wet, inside and out. 0:28 But moisture passes through Pampers stay-dry lining 0:31 and is absorbed in the padding below. 0:34 Inside next to baby, the lining stays drier 0:36 and helps keep the wetness from coming back on baby's skin. 0:39 So, he stays drier. Outside, Pampers are waterproof. 0:41 So, you don't need plastic pants. 0:45 - Another nice thing about Pampers, 0:46 you never have to wash them. (laughs) 0:48 - Well, Janie from now on, this is the costume for you. 0:50 (woman laughs) 0:53 Narrator Pampers for drier, happier babies. 0:55 (baby babbling) 0:58

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