P&G: Pampers Disposable Diapers, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (baby fusses) 0:00 - Oh, he's probably wet. 0:01 Those diapers must feel as clammy as a wet suit. 0:02 - Oh diapers, maybe. Pampers are different. 0:06 Keeps them drier than cloth diapers. 0:08 Narrator Here's why. 0:11 Moisture passes through Pampers stay dry lining 0:12 and is absorbed in the padding below. 0:14 The lining helps keep wetness from coming back on baby, 0:16 so baby stays drier. 0:19 And Pampers have tapes for a custom fit. 0:21 - Somebody oughta make me a Pampers swimsuit. 0:23 Narrator Pampers for the drier custom fitted bottom. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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